Article about how average order value can drive operating profitability for ecommerce physical consumer goods
Brief article on 8 common cognitive biases that impact our business decision making
Brief article about what business models are and how they vary from strategy. Includes examples of companies and a table of differentiated business models.
In our article Top 3 Reasons Why New Businesses Fail, we highlighted the importance of understanding Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV). Optimizing the CLV-CAC relationship is vital if you want to build a sustainable business model and make smarter investments by focusing on your most important customer segments. Our goal here is to…
There are three major reasons why most businesses fail, and fail often within the first five years. This article highlights these reasons, and touches upon how to avoid these issues.
Top tips from successful entrepreneurs about how to gain traction with your very first customers
How to assess business opportunities using 5 Cs framework and Five Forces framework
Case analysis of why WebVan failed due to inability to break even and a lack of understanding of its target customers’ preferences
How to perform breakeven analysis in order to calculate how much in sales you must generate in order to cover your fixed costs
Curated page of news related to the Los Angeles business market and Silicon Beach tech scene
Understanding breakeven points and contribution margins are fundamental to successful and profitable business financial execution. This article explains what contribution margin is, using a simple and easy to follow example, and also how it is calculated.
Why cash flow is critically important for small business owners and new entrepreneurs