Case: Webvan – A cautionary tale about breakeven analysis & the misguided use of “if you build it, they will come.”

Case analysis of why WebVan failed due to inability to break even and a lack of understanding of its target customers’ preferences

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Contribution Margin: a key concept

Understanding breakeven points and contribution margins are fundamental to successful and profitable business financial execution. This article explains what contribution margin is, using a simple and easy to follow example, and also how it is calculated.

Business Plans: what to include & how to write them

Business planning is a critical process where one examines and articulates the potential of their business idea and how it will become a reality. Financial projections and other strategic elements combine to create a compelling presentation that validates one’s vision, and can convince investors, lenders, and potential customers to take part in your journey.