Successful Monetization: Customer Lifetime Value & Acquisition Cost

In our article Top 3 Reasons Why New Businesses Fail, we highlighted the importance of understanding Customer Acquisition Cost (CAC), and Customer Lifetime Value (CLV). Optimizing the CLV-CAC relationship is vital if you want to build a sustainable business model and make smarter investments by focusing on your most important customer segments. Our goal here is to…

Top 3 Reasons Why New Businesses Fail

There are three major reasons why most businesses fail, and fail often within the first five years. This article highlights these reasons, and touches upon how to avoid these issues.